Thursday, September 25, 2014

Hottest New Wedding Gown Trends from LA's Bridal Market

In addition to my own wedding planning company This Modern Love Events, I am also the Assistant Director for the Association of Wedding Gown Specialists.  It's an awesome gig that I happened upon when bringing my own wedding gown to Sally Conant Ph.D., who not only runs the award-winning gown cleaning & preservation company called Orange Restoration Labs in Orange, CT, but is also the Executive Director for the Association of Wedding Gown Specialists.  This is so perfectly complementary to my business and means I get to live and breathe weddings pretty much every day!

They tasked me with representing the Association in Los Angeles last month for TheKnot's bridal Couture Show, where dozens of designers showcased their new gowns for the upcoming bridal season and where bridal shop owners can place orders for these gowns for brides (like you) to purchase!

The Association is a sponsor at all of the Couture Show events hosted by TheKnot, and are there so we can meet with designers and offer them our free gown care labels to put in the wedding gowns.  This is so that after the wedding, a bride can call one of our Gown Specialists (represented in 500 cities around the world) to clean and/or preserve their wedding gown.

I invited my cousin Tiffany along with me (her first time to California!) and she helped me set up our sponsor lounge.
Tiff helping me put together preservation boxes for our display!
Sponsor table
Sponsor lounge where attendees were able to relax and munch on some donuts and fruit
We saw some fabulous gowns from both established and up & coming wedding gown designers.
Casablanca Bridal Runway Show
How gorg is the back of the 2nd dress on the left?!
Lost in a sea of wedding gowns!
More fab wedding gowns.  The one in the middle actually had a bluish tint which was really unique and pretty
The show happened over the course of two days and on the first night TheKnot threw a fabulous party on a rooftop that overlooked the Hollywood sign.  

Enjoying cocktails and hor d'oeuvres courtesy of TheKnot
We had a great time!  Sally and I will also be at the upcoming bridal fashion week shows this October in NYC, again hosted by TheKnot, held at the Metropolitan Pavillion, and another show hosted by New York International Bridal Week at Pier 94.  It's going to be a busy but fun-filled weekend!  I'll be sure to share lots of photos :)